In an Op-Ed article in The Boston Globe on February 22, Joe Coughlin, director of the MIT Age Lab, and his associate, Luke Yoquinto, posed this provocative question. Point by point, they make the case that the Boston area is uniquely positioned to make this a reality. "For companies to truly understand older consumers, they must hire older workers and eldercare-givers," Coughlin and Yoquinto say in the article. Read the full article
here.