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Writing a New Story for Aging, with Joe Coughlin, MIT AgeLab
Thursday, February 04, 2021, 6:00 PM until 7:00 PM
Virtual - Webinar
The world’s fastest-growing market is also its most misunderstood.
For decades, conventional myths have said that adults simply
want to age into a life of leisure. Dr. Joe Coughlin, author of
“The Longevity Economy,” and director of MIT AgeLab, will share
what he has learned through more than 20 years of research
into what older people actually want — not what others suggest
they need. He’ll examine the unheralded vision of longer life our
aging population is building, and discuss how businesses can
come to fully understand its power and potential. Offered by 2Life Communities.